When an AI answer goes wrong, the cause is usually the source material, not the model. Outdated articles, conflicting policies and vague wording all show up in replies.

Treat your help center like a product

Give every article an owner and a review date. Retire content that no longer applies and keep a single source of truth for each policy.

Write for one question at a time

Short, focused articles are easier for people to scan and easier for AI to use correctly. One clear answer beats a long page that covers everything.